How to measure user experience


Friday 17th April 2015


Whether you are well established e-Commerce brand such as Zalora, Agoda or a small business with a web shop, it's never too late to gain more insights into your customers' end user experience to ma...

Venue: The Penny Black, 27 Boat Quay, Singapore, 049817, Singapore


Tickets: RSVP: SGD 0.00

Time: 6pm - 8pm

Whether you are well established e-Commerce brand such as Zalora, Agoda or a small business with a web shop, it's never too late to gain more insights into your customers' end user experience to make better decisions on where next to spend engineering and marketing money.
With the establishment of mobile web and native mobile apps, your website isn't the only customer touch point anymore and it is critical to deliver the same user experience across all the channels (Mobile App/Mobile Web/Web).
In order to do that you need to find a way to monitor and measure user experience across your delivery channels to allow both business and engineers to make the right decisions on where to invest time and money to improve user experience.
Join us, as Andreas Grabner, Technology Strategist at Dynatrace, shares best practices from different global companies and learn:
- which metrics you really need to monitor across your channels
-how to make data-driven decisions based on these metrics

-changing your deployment model of applications and new features to become metric driven and not just demand driven

This event is supported by Mobile Monday SIngapore.

Category: Lifestyle | Local / Community









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Last Update: 2015-04-03 00:00:00




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